Media Representation of the Elderly and the Need for Positive MediaOr Public dealings PlanConcerns about the plight of of age(p) citizens rarely energise media foreboding . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely rent photographic print publications or get exposure on communicate and television programs . This is not , infact , the result of media indifference to the issues and concerns of the senile entirely rather thefailure of administrators and managers of fourth-year homes or facilities to establish effectual and p positive working relations with media in their respective(prenominal) localities such(prenominal) media relationsentail comprehensive and effective public relations program and operation of instrument specificallypositive media coverage in to enco urage donors to support the benevolence . As a result of the management failure , the elderly creation is generally represented in both broadcast and print media in detrimental and inconvenient ways .
regrettably , the achiever and effectiveness of an elderly-based kind institution depend on the tact by which older plurality are characterized by media . hence , an institution which depicts a negative media image is likely for its spate to have difficult time in rail such facility , mainly because of lack of donors , thereby subjecting elderly people to prejudiceIn today s competitive society , however , about charitable organizat ions which caterservices and provide the nee! ds of the elderly have already undertaken lustiness and hard-hittingmedia campaigns which use shock strategies to grab attention , amazement and ultimatelylure targeted donors especially the generous ones . In some instances such...If you want to get a full essay, order it on our website: BestEssayCheap.com
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