Marketing of Changhong in China

Marketing of Changhong in China arm 1. guest analysis A. Segments 1. Color TV Pure flat serial extremely flat serial Flat forthrightly serial Comments: Largest segment, dairy products, segmented by regional needs/operative Offerings/entertainment, accelerating exploitation 2. Projection TV Comments: Second largest segment, technical offerings, Middle-classs favourites, high proceeds direct in urban areas. 3. liquid crystal displayS &type A; PDP TV Comments: Potential, high technical supports and opulence doojigger, growing dramatically. B. Customer Motivations Segment Motivations 1. Color TV Basic appliance for families, affordable, socialise needs, internet access 2. Projection TV Entertainment, enjoyable, business purposes (KTV e.g.), convert CRT-TV for an update. 3. LCD & PDP TV Fashion, objectification. C. Unmet Needs Lack of intercommunication and interaction: It does not respond analogous a personal computer. Section 2. Competi tor Analysis A. Competitor Identification Most promptly emulous: TCL potbelly, Konda, Xiahua, Haier Group, Chuanwei, Sony corp, Panasonic, LG, SAMSUNG. Group Co, Skyworth, Xiahua, Panasonic, LG, Samsung, Tomson, JVC B. Strategic Groups Strategic Group major Competitors Share (1)          interior(prenominal) well-known TCL corp 14.09% brands from national huge producers Konka corp 12.86% Haixing corp 9.84% Xiahua corp 8.88% Haier Group 6 .88% Chuanwei corp 7.89% (2)          import premium products Sony 10.49% Mainly from Japan Panasonic 3.2% South Korea LG 9.8% Samsung 7.5% (3)         Joint-venture products (mainly Chinese with other countries 8.

67% Strategic Group Characteristics/ strengths (1) Domestic well-known content famous brands brands from national huge astray porefolio of product producers sober use of advertising The newest advanced products Emphas on new technological innoration implemenation sell startle at supermarkets Strengths Weakness Production outstrip economies High-fixed cost investment increase Lower pressure on local competitive pressure because of responsiweness price war frequently. coarse carriage in supermarkets Spending more on construct/ Get enough financial supports maintaining a strong, long destination From local government by good relationship with every agents and reputation supermarkets... If you want to get a full essay, battle array it on our website: BestEssayCheap.com

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