Pantene Advertsing campaign

Table of content: I. 1) Brief history 2) SWOT depth psychology 3) Competitors a) Features II. 1) securities industry outline a) Market size b) Market dampment 2) Advertising spending in Lebanese market 3) steer rated brands on Lebanese TV 4) Advertising spending (2006-2007) 5) coronate advertising by spending 6) Category spending 7) ingathering placement 8) Strategy: Target segmentation, targeting and positioning 9) promotional analysis III. 1) Advertising campaign 2) Method of advertising use 3) Media used by Pentene a) television advertising b) Direct Response TV (DRTV) c) Direct mail and net income advertising I. The scratch: Pantene Pro-v Brand Owner: Procter and lay on the line: Cincinnati, Ohio 1) Brief taradiddle: Proct er and Gamble began as a small, family operated soap and candle phoner in Cincinnati, Ohio. both(prenominal) William Procter and James Gamble married sisters whose bring forth convinced them to become business partners. Thus began the Procter and Gamble Company.

few of their prima(p) brands include Tide, Always , Gillette , Oral-B, Folgers, Bounty and our product Pantene Pro-V. A Swiss drug company Hoffman-La Roche in Europe founded Pantene in 1947. The conjure Pantene refers to the products origins, Panthenol. This was another name for pro-vitamin B-5. Until 1983, Pantene was exchange plainly in department stores and salons by Rich ardson-Vicks. Pantene finally came to the u! nify States when Procter and Gamble bought it in 1985 and renamed it Pantene Pro-V. By 1995, it was the best selling pig take line in the existence. According to Proctor & Gambles 2005 one-year Report, Pantene is the worlds largest hair care brand, growing gross revenue enhancement in the double digits over the last two-year blueprint behind a series of product and marketing initiatives. Pantene Pro-V continues to develop a line of products that transforms dull, dry, limp...If you want to get a bighearted essay, order it on our website: BestEssayCheap.com

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