Marketing

www.GetPedia.com Strategic foodstuff Dr. George Balabanis Contents style Syllabus .1 Course Schedule .....2 Coursework 8 LECTURE NOTES session 1. gate office to grocery storeing 12 school term 2. General Approaches to Strategy devising and grooming .15 school term 3. Marketing Decision do and grooming19 Session 4. Analysing the Organisation and Competitors 24 Session 5. Analysing conduct .....30 Session 6. Analysing Consumers- Market Segmentation....33 Session 7. Market Research and Market Intelligence..38 Session 8. Tar puddleing, Positioning, evolution and Managing Offers - Product Differentiation and Branding ..39 READINGS badgering your customers (theyll love it).; By: Brown, Stephen., ...47 Should Strategy Makers Become dream Weavers?; By: Stopford, John....53 Is Something foul-smelling In Segmentation?; By: Gibson, Lawrence 58 ii STRATEGIC MARKETING Tutor Dr.

George Balabanis, elderberry render lecturer Objectives This cut across examines recent informations in selling cerebration and market system development. It focuses on the dynamic aspects of market strategy development and authentic issues such as human relationship and cyberspace marketing. The course will try to give you pragmatic see to it on how to develop and adjust strategies in an collective behavior through the use of a simulation exercise. The chief(prenominal) objectives of the course are to: introduce you to a systematic way of view about developing marketing strategies familiarise you with current advances practices in marketing strategy to help you develop your analytical and problem-sol ving skills in marketing Upon completion of ! the course you should be adequate to(p): to hold market strategies as well the processes underlying the development of marketing strategies to identify, analyse and put together what...If you want to get a full essay, order it on our website: BestEssayCheap.com

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