Using Social Networking Websites for Social Media Marketing in Fashion Industry Essay Example for Free

Using kindly Networking Websites for Social Media Marketing in Fashion Industry EssaySocial media is the media that is published, created and constituentd by individuals on the internet, such as blogs, images, video and more than (Strokes, p. 350), as well as online tools and platforms that allow internet drug users to collaborate on content, sh atomic number 18 insights and experiences, and connect for business or pleasure. (Strauss Frost, p. 326).The term kindly media trade nameeting describes the usage of blogs, online communities or cordial networking sites like Twitter or Facebook for marketing, sales, customer answer and public relation in order to engage online communities for the purpose of generating the exposure, opportunities and sales. Social media marketing is a process where interest and excitement is generated in a improvement or a product through various online social outlets.Fashion attention is ace of those areas which fly under the radar of a lot o f social media marketers. Social media marketing in the fashion industry is a marketing style which allows brand to connect with their target audience through online outlets such as Facebook, Youtube, Blogger, Twitter,etc. The number of fashion insiders accepting social media has skyrocketed. Companies get to capture a larger target audience by becoming a part of the social media network.Since internet has become such an inexpensive and easily accessible tool, it has become an ideal platform to gain the loyalty and build consumer trust. It is the practice of expanding the number of ones business and social connects by making connections through individuals online. The online promotions and discounts offered by a brand suffices them to create customers and have them choose one brand over another. These online incentives also increase brand competition which in turn urges these brands to optimize their social media presence.From a brands perspective, fashion is an experience with ve ry particular feelings and emotions they hope to create for the wearer. The idea of going social frightens quite many brands because they are not very sure as to how to translate these feelings online. Although many brands call back that this might weaken their relationship with the customers but it has proved to be a very healthy and genuine interaction between brand and client.The majority of the industry thought this would tarnish brand image, but Ameri bum Apparel, TopShop and emerging independent designers were early adopters of social marketing. Once they started reporting positive results, other brands followed. Now about every brand from Louis Vuitton to Victorias Secret have created a presence in several social communities, the most notable cosmos Facebook. Customers poop feel like they are part of the brands extended family, and therefore the brand itself, while the interactive element further deepens that relationship, said Alex Bolen, oral sex executive officer of Oscar de la Renta. The emergence of communities like social networks, forums, wikis and blogs made the brands aware that they need to participate and create dialogues with mint online.The apparel industry being a product and service-based industry largely depends on the consumer needs and acceptance for growth, and therefore the customer is of prime importance. A one to one communication with the client, which is slackly not achievable for retail organizations, can be increased as this medium can enable easy feedback, brands loyalty and personal attachment with the product.By implementing interactive strategies, video messages and blog contents every business type can interact and create a network of people interested in the run offered. While retailers and brands are still battling with social media to measure its marketing value, they have used Twitter, Facebook, YouTube and other social communities to develop digital marketing strategies to stir online sales and increase reta il store traffic. Gucci is doing it.Social Media PlatformsThere are various components of social media marketing solutions. These options also help in creating awareness and connecting with the user base.Social Media Marketing Platforms1. Blogs are a great traffic source. Popularly employed by businesses, it is a very effective method of marketing the services being offered by the firm. They allow companies to give a detailed description of their products and services. The description may include anything from its use to its justifications to links to other pages.2. Applications, fan pages, groups and communities etc are great platforms for promoting the business and interacting with consumer groups. Facebook or Twitter for example give companies a chance to promote their services in an individual manner by the help of a separate page. They allow the brand to put up videos, images, detailed descriptions,etc.3. Many businesses have made hay using online video sites like YouTube and V imeo.Banking on the fact that e-commerce is scaling new heights, in the present time, substantial business with the buyer is done through the net. Keeping this in mind, a high-fashion garment exporter for good example can build a business page on facebook for his company. Catering to the fact that today even the buyers are active users of such sites, one can create a focused buyer group and though the page, can market his products to all potential buyers at the same time. This makes business easier, accessible to people worldwide and reduces travel time.Simultaneously by creating a Linkedin profile, the employer and all the employees can promote themselves making the company more reachable and in turn more sensitive to the needs and concerns of the industry. The designers can blog about the new trends and styles spreading a positive energy of fashion around the business, which will eventually mark a professional impression for the organization at large. Alternatively, one can use s ocial media to simply spread awareness and exporter can create a buzz about what are they doing and what they wish to do in future.