Urban Outfitters Continuing Case Study

urban Outfitters Continuing Case Study: Marketing a business. Explain why Sears or Wal-mart cannot effectively create a voguish counterculture image. Wal-Mart is better known for their lower prices and to do this they overturn in freehand volume. Whereas the trendy market intersection is ofttimes expensive; although Wal-Mart could buy this type of mathematical product they would guard to upkeep more. That is not what they offer or how they have in the aside represented their company. I do believe that Wal-Mart could be trendy but this would cost them in trades because customers would decide that they are like the other stores in this market and choose to equivalence shop more. Sears also buys in volume and they have a modest selection of trendy product. Although they were an American staple I think they are seen to the younger generations as their grandmothers store. Neither of these stores could afford to effort to cater to a mid mature countercultural market due to their size and dependence on the big medium class market. Could the big box stores sell deal identical to urban Outfitters? Explain your answer. Big box stores could submit to do knock-offs of urban Outfitters mathematical product but its not belike that they would sell the exact same stuff as urban Outfitters.

Because, some Urban Outfitters merchandise is private label, produced by them for exchange in their stores only, and the company probably would not allow that merchandise to be sold in other stores. Also Urban Outfitters sells labels that are edgy, as where big box stores selective underweigh t what they market to customers they have. T! he last thing is if some of its merchandise showed up in Sears or Wal-mart, Urban Outfitters would have to move on to something else because this would mean less exclusivity for them. Customers would not only shop in that location they would shop around for lower prices on the same merchandise. joined with the fact that big box stores have other merchandise the shopping convenience for both trendy and regular...If you want to get out a full essay, order it on our website: BestEssayCheap.com

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