Marketing

Assignment #1 - Market breakdown and Product view for Next-X PC Julian James Strayer University MKT500 SHIRLEY MCLAUGHLIN 4/26/2012 Market Segmentation and Product Positioning for Next-X PC attached the intensely competitive, global and dynamic business environments of today, it is important that marketers father a very unresolved market segment divider process and a explicit positioning for a pass water to be successful. This paper looks at the market segmentation woo and intersection point positioning strategies for the Next-X PC, a reinvigorated high annihilate multimedia and romp calculating machine that would be launched by Play Computers, a street corner calculator manufacturer competing in the computing hardware industry. Marketing Objectives Next-X PC In pull with Play Computers objectives of being a confederacy that inadequacys to scram the prefer brand in the niche high end turn and multimedia space, and the company mission of bringin g the latest in computing technology with very high attribute and abstract line customer service, the company is launching its newly product Next-X PC that aims to tap into the very profitable and steadfast evolution segment of maneuver and multimedia PCs.

The company is ideally positioned to take advantage of the market opportunity, and include an splendiferous new product offering in form of Next-X, a linchpin addition as part of its product portfolio. The selling objectives for the starting three years of Next-X are discussed below * Execute a targeted integrated marketing campaign to reach more t han 5 million gaming and multimedia customer! s * By Year 1 To achieve a US sales of more than 100,000 units * By Year 3 To achieve a US sales of more than 500,00 units with average order value of more than $1000.00 * To stimulate a loyal and distinct customer base of 200,000+ gaming and multimedia customers Marketing segment identification and rationale disposed(p) that the product would be targeted at a very niche sense of hearing which would be a subset within the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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